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In SEO, meta tags are HTML tags used to communicate the content of a web page to search engines. Key meta tags include the title tag and meta description, which are displayed in search results and play a crucial role in improving click-through rates (CTR).
Reference: Meta Tags in SEO: the Ultimate Guide
In SEO, the heading structure indicates the logical hierarchy of the page's content. Starting with "h1" as the main heading, "h2", "h3", and so on should be nested properly in numerical order. This is important for both users and search engines to easily understand the content.
Reference: H1-H6 Headings and SEO: everything you need to know
In SEO, structured data is markup that accurately conveys the meaning of web page information (such as products and reviews) to search engines, enabling rich results (prominent displays with star ratings) to improve click-through rates.
Reference: Structured Data | How Does Structured Data Work for SEO?